Christmas Already?

Perhaps you have noticed the Christmas decorations and products beginning to creep into the stores. Retailers are starting to bring out tree trimmings and are preparing for the Christmas shopping season. For many the typical reaction is an exasperated gasp of "already?" We haven't even seen the Charlie Brown Halloween Special yet, so why are we being bombarded with Christmas?
The truth is that Christmas falls within the fourth quarter of operations for most businesses. Businesses that have not fared well through the year know they have one shot to make up for the year when Christmas arrives. There are many companies that depend on a good Christmas buying season in order to survive. For that reason they will start as soon as they can to grab their share of the holiday market. And people will respond to those efforts. The average consumer may gripe about the early arrival of Christmas products, but they are more than happy to take advantage of the sales and special deals.
In a poor economy the Christmas shopping season is going to come even earlier. We can complain about the commercialization of Christmas. We can lament the loss of the reason for the season. But I would like to suggest a few things to think about before we complain to the sales clerk at the local department store.
First, none of the employees that you encounter in any local store had anything to do with the timing of the decor. Those decisions were made by highly paid executives in some distant boardroom. Complaining to a sales associate will only dampen their day. It might make you feel better, you will feel better at the expense of  someone else.
Second, we can view the early arrival of Christmas as a blessing. Early Christians often took the cultural events of their day and transformed them into opportunities to share the Gospel. Many of our Christmas traditions come from transformed pagan symbols. The Christmas tree started as pagan nature worship, but was transformed into a symbol of everlasting life. Our culture may have transformed Christmas into a commercial holiday, but we can return it to its rightful status. We can affect a change simply by the attitude we bring into the marketplace. Instead of lamenting the early arrival of Christmas, we can simply acknowledge that the Incarnation should be celebrated year round. The world may not know the real meaning of Christmas, but its early arrival is an opportunity for us to tell them the real reason to celebrate.